America's Generational Segments

GENERATIONAL POSTER

There are five key generational groups living in America. Each group represents different patterns of likes, behaviors, trends and experiences. While everyone is unique, it is important for marketers to understand the generational similarities or characteristics of each group so they can effectively target pricing and advertising techniques towards each group’s consumer behaviors.

GI Generation
Baby Boomer
Generation X
Generation Y (Millenials)
Generation Z (Boomlets)

Assignment: Prepare a professional poster or an electronic version of a presentation on your selected generational group. Be sure to include the following:

- Birth year
- Number of people in this generational group
- General traits and personality characteristics
- Spending habits and trends
- Attitudes and lifestyle preferences
- Include as many pictures as possible of American citizens that belong to this category

-Your pictures and graphs should supplement your information. Please summarize the information in your own words and explain what is important for businesses to understand about this group.